Global Certificate in B2B Marketing: Account-Based Strategies

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The Global Certificate in B2B Marketing: Account-Based Strategies is a comprehensive course designed to empower marketing professionals with the skills needed to excel in the B2B industry. This certificate course emphasizes the importance of account-based strategies, which are highly sought after by employers, due to their ability to drive growth and increase revenue.

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AboutThisCourse

Throughout the course, learners will gain essential skills in account-based marketing, demand generation, and sales enablement. These skills will equip them to create personalized marketing campaigns, measure their success, and effectively collaborate with sales teams. As a result, learners will be able to demonstrate a strong understanding of B2B marketing best practices, making them highly valuable to potential employers. By completing this course, learners will not only enhance their current skillset but also position themselves for career advancement in the B2B marketing industry. By providing a comprehensive overview of account-based strategies, this course is an invaluable resource for marketing professionals looking to stay ahead of the curve and succeed in their careers.

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CourseDetails

• Unit 1: Introduction to Account-Based Marketing (ABM)
• Unit 2: Understanding B2B Marketing & Its Importance
• Unit 3: Identifying High-Value Accounts
• Unit 4: Developing Personalized Content for ABM
• Unit 5: Multi-Channel Engagement Strategies
• Unit 6: Leveraging Data & Technology in ABM
• Unit 7: Building & Managing an ABM Team
• Unit 8: Metrics & Measurement for ABM Success
• Unit 9: Scaling & Expanding Account-Based Strategies
• Unit 10: Case Studies: Successful ABM Implementations

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN B2B MARKETING: ACCOUNT-BASED STRATEGIES
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UK School of Management (UKSM)
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05 May 2025
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