Global Certificate in B2B Marketing: Account-Based Strategies
-- ViewingNowThe Global Certificate in B2B Marketing: Account-Based Strategies is a comprehensive course designed to empower marketing professionals with the skills needed to excel in the B2B industry. This certificate course emphasizes the importance of account-based strategies, which are highly sought after by employers, due to their ability to drive growth and increase revenue.
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⢠Unit 1: Introduction to Account-Based Marketing (ABM)
⢠Unit 2: Understanding B2B Marketing & Its Importance
⢠Unit 3: Identifying High-Value Accounts
⢠Unit 4: Developing Personalized Content for ABM
⢠Unit 5: Multi-Channel Engagement Strategies
⢠Unit 6: Leveraging Data & Technology in ABM
⢠Unit 7: Building & Managing an ABM Team
⢠Unit 8: Metrics & Measurement for ABM Success
⢠Unit 9: Scaling & Expanding Account-Based Strategies
⢠Unit 10: Case Studies: Successful ABM Implementations
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