Global Certificate in B2B Marketing: Account-Based Strategies
-- ViewingNowThe Global Certificate in B2B Marketing: Account-Based Strategies is a comprehensive course designed to empower marketing professionals with the skills needed to excel in the B2B industry. This certificate course emphasizes the importance of account-based strategies, which are highly sought after by employers, due to their ability to drive growth and increase revenue.
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โข Unit 1: Introduction to Account-Based Marketing (ABM)
โข Unit 2: Understanding B2B Marketing & Its Importance
โข Unit 3: Identifying High-Value Accounts
โข Unit 4: Developing Personalized Content for ABM
โข Unit 5: Multi-Channel Engagement Strategies
โข Unit 6: Leveraging Data & Technology in ABM
โข Unit 7: Building & Managing an ABM Team
โข Unit 8: Metrics & Measurement for ABM Success
โข Unit 9: Scaling & Expanding Account-Based Strategies
โข Unit 10: Case Studies: Successful ABM Implementations
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