Global Certificate in B2B Marketing: Account-Based Strategies
-- viewing nowThe Global Certificate in B2B Marketing: Account-Based Strategies is a comprehensive course designed to empower marketing professionals with the skills needed to excel in the B2B industry. This certificate course emphasizes the importance of account-based strategies, which are highly sought after by employers, due to their ability to drive growth and increase revenue.
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Course Details
• Unit 1: Introduction to Account-Based Marketing (ABM)
• Unit 2: Understanding B2B Marketing & Its Importance
• Unit 3: Identifying High-Value Accounts
• Unit 4: Developing Personalized Content for ABM
• Unit 5: Multi-Channel Engagement Strategies
• Unit 6: Leveraging Data & Technology in ABM
• Unit 7: Building & Managing an ABM Team
• Unit 8: Metrics & Measurement for ABM Success
• Unit 9: Scaling & Expanding Account-Based Strategies
• Unit 10: Case Studies: Successful ABM Implementations
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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