Executive Development Programme in Market Segmentation: Targeting Strategies
-- ViewingNowThe Executive Development Programme in Market Segmentation: Targeting Strategies is a certificate course designed to empower professionals with the essential skills needed to excel in today's dynamic business environment. This programme emphasizes the importance of market segmentation and targeting strategies, which are critical for businesses to succeed in a competitive market.
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โข Market Segmentation Basics
โข Understanding Target Markets and Customer Segmentation
โข Segmentation Criteria: Demographics, Psychographics, Behavior, and Geographics
โข Secondary Research Techniques for Market Segmentation
โข Primary Research Methods for Effective Segmentation
โข Segmentation Analysis: Benefits, Limitations, and Real-World Examples
โข Positioning Strategies and Competitive Advantage
โข Targeting Strategies: Differentiation, Concentration, and Undifferentiated Approaches
โข Creating Effective Marketing Mix Strategies for Target Segments
โข Measuring and Evaluating Market Segmentation Success
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