Executive Development Programme in Market Segmentation: Targeting Strategies

Name: Executive Development Programme in Market Segmentation: Targeting Strategies
Price: 149 GBP
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The Executive Development Programme in Market Segmentation: Targeting Strategies is a certificate course designed to empower professionals with the essential skills needed to excel in today's dynamic business environment. This programme emphasizes the importance of market segmentation and targeting strategies, which are critical for businesses to succeed in a competitive market.

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AboutThisCourse

With the increasing demand for data-driven decision-making, this course provides learners with the tools and techniques needed to analyze market data and identify potential target markets. By understanding customer needs and preferences, learners can develop effective marketing strategies that drive business growth and revenue. This programme is ideal for marketing professionals, business owners, and anyone looking to advance their career in a marketing or business development role. By completing this course, learners will gain a competitive edge in the industry, demonstrate a deep understanding of market segmentation and targeting strategies, and be equipped with the skills needed to drive business success.

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CourseDetails

• Market Segmentation Basics
• Understanding Target Markets and Customer Segmentation
• Segmentation Criteria: Demographics, Psychographics, Behavior, and Geographics
• Secondary Research Techniques for Market Segmentation
• Primary Research Methods for Effective Segmentation
• Segmentation Analysis: Benefits, Limitations, and Real-World Examples
• Positioning Strategies and Competitive Advantage
• Targeting Strategies: Differentiation, Concentration, and Undifferentiated Approaches
• Creating Effective Marketing Mix Strategies for Target Segments
• Measuring and Evaluating Market Segmentation Success

CareerPath

In this Executive Development Programme, we'll explore Market Segmentation: Targeting Strategies with a focus on the following roles: 1. **Product Marketing Manager** (15%): Delve into understanding the target audiences and ideal positioning for products in the UK market. 2. **Business Development Manager** (25%): Learn how to expand the business by identifying new opportunities and forming strategic partnerships. 3. **Market Research Analyst** (18%): Acquire skills for gathering and analyzing market data to inform strategic decisions. 4. **Sales Director** (22%): Master the art of managing sales teams and driving revenue growth. 5. **Market Segmentation Specialist** (20%): Develop expertise in segmenting markets and crafting targeted marketing strategies. These roles are crucial in today's dynamic and competitive UK market, with each requiring a unique blend of skills and expertise. Our Executive Development Programme will equip you with the knowledge and tools necessary to excel in your chosen career path and lead successful Market Segmentation: Targeting Strategies initiatives.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET SEGMENTATION: TARGETING STRATEGIES

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UK School of Management (UKSM)

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05 May 2025

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