Executive Development Programme in Market Segmentation: Targeting Strategies
-- viewing nowThe Executive Development Programme in Market Segmentation: Targeting Strategies is a certificate course designed to empower professionals with the essential skills needed to excel in today's dynamic business environment. This programme emphasizes the importance of market segmentation and targeting strategies, which are critical for businesses to succeed in a competitive market.
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Course Details
• Market Segmentation Basics
• Understanding Target Markets and Customer Segmentation
• Segmentation Criteria: Demographics, Psychographics, Behavior, and Geographics
• Secondary Research Techniques for Market Segmentation
• Primary Research Methods for Effective Segmentation
• Segmentation Analysis: Benefits, Limitations, and Real-World Examples
• Positioning Strategies and Competitive Advantage
• Targeting Strategies: Differentiation, Concentration, and Undifferentiated Approaches
• Creating Effective Marketing Mix Strategies for Target Segments
• Measuring and Evaluating Market Segmentation Success
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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