Global Certificate in Next-Gen Marketing Metrics Analysis

Name: Global Certificate in Next-Gen Marketing Metrics Analysis
Price: 149 GBP
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The Global Certificate in Next-Gen Marketing Metrics Analysis is a comprehensive course designed to equip learners with essential skills for data-driven marketing decision-making. This course is crucial in today's digital age where data has become the backbone of marketing strategies.

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AboutThisCourse

It provides a deep understanding of marketing metrics, analytics, and attribution models, enabling learners to measure and optimize marketing ROI effectively. With the increasing demand for data-savvy marketers, this course offers a unique opportunity for professionals to advance their careers. Learners will gain hands-on experience with industry-leading tools and methodologies, making them more competitive in the job market. The course covers a wide range of topics, from setting up and managing marketing analytics tools to interpreting data and presenting insights in a compelling way. By the end of this course, learners will have a solid foundation in next-generation marketing metrics analysis, enabling them to make informed decisions, optimize marketing spend, and drive business growth. This course is not just a certification, but a stepping stone towards a successful career in marketing analytics.

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CourseDetails

• Understanding Marketing Metrics: Introduction to marketing metrics, key performance indicators (KPIs), and their importance in data-driven marketing.
• Data Collection Techniques: Methods for gathering and organizing marketing data, including digital analytics tools, surveys, and social listening.
• Data Analysis for Marketing: Techniques for analyzing marketing data, such as statistical analysis, data visualization, and segmentation.
• Marketing Attribution Models: Overview of attribution models, including single-touch, multi-touch, and algorithmic models, and their impact on marketing decision-making.
• Customer Lifetime Value (CLV) Analysis: Understanding the concept of CLV, its calculation, and its role in customer-centric marketing strategies.
• Marketing Mix Modeling: Introduction to marketing mix modeling, its applications, and its limitations.
• Predictive Analytics for Marketing: Overview of predictive analytics, including machine learning, regression analysis, and clustering, and their potential impact on marketing.
• Communication and Reporting of Marketing Metrics: Best practices for communicating marketing metrics to stakeholders, including data visualization, storytelling, and dashboard creation.

Note: The above list of units is not exhaustive and can be modified or expanded based on the specific needs and objectives of the course.

CareerPath

In today's marketing landscape, data-driven decision making has become crucial for businesses to succeed. As a result, marketing roles that focus on data analysis and insights are in high demand. This Global Certificate in Next-Gen Marketing Metrics Analysis program is designed to equip learners with the skills necessary to excel in these roles. In the UK, marketing analytics managers can expect to earn a salary range of £40,000 to £70,000 per year, depending on experience and location. These professionals oversee data collection, analysis, and visualization to inform marketing strategies and measure their effectiveness. Digital marketing analysts, on the other hand, specialize in online campaigns and channels. They earn between £25,000 and £45,000 annually in the UK and use analytics tools to track and optimize digital marketing efforts. Search Engine Optimization (SEO) specialists focus on improving a website's visibility in search engine results, driving organic traffic to the site. In the UK, SEO specialists earn between £20,000 and £45,000 per year. Content marketing analysts create and distribute valuable content to attract and engage a target audience. In the UK, they can earn between £25,000 and £50,000 annually. Finally, social media analysts specialize in managing a company's social media presence, analyzing engagement and reach to inform social media strategies. In the UK, social media analysts earn between £20,000 and £40,000 per year. This Global Certificate in Next-Gen Marketing Metrics Analysis program covers various aspects of marketing data analysis, preparing learners for these in-demand roles and providing them with the skills to succeed in the ever-evolving marketing industry.

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ProficiencyEnglish
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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN NEXT-GEN MARKETING METRICS ANALYSIS

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UK School of Management (UKSM)

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05 May 2025

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