Global Certificate in Next-Gen Marketing Metrics Analysis

Name: Global Certificate in Next-Gen Marketing Metrics Analysis
Price: 149 GBP
Availability: InStock

-- viewing now

The Global Certificate in Next-Gen Marketing Metrics Analysis is a comprehensive course designed to equip learners with essential skills for data-driven marketing decision-making. This course is crucial in today's digital age where data has become the backbone of marketing strategies.

4.5

Based on 5,562 reviews

4,442+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

It provides a deep understanding of marketing metrics, analytics, and attribution models, enabling learners to measure and optimize marketing ROI effectively. With the increasing demand for data-savvy marketers, this course offers a unique opportunity for professionals to advance their careers. Learners will gain hands-on experience with industry-leading tools and methodologies, making them more competitive in the job market. The course covers a wide range of topics, from setting up and managing marketing analytics tools to interpreting data and presenting insights in a compelling way. By the end of this course, learners will have a solid foundation in next-generation marketing metrics analysis, enabling them to make informed decisions, optimize marketing spend, and drive business growth. This course is not just a certification, but a stepping stone towards a successful career in marketing analytics.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Understanding Marketing Metrics: Introduction to marketing metrics, key performance indicators (KPIs), and their importance in data-driven marketing.
• Data Collection Techniques: Methods for gathering and organizing marketing data, including digital analytics tools, surveys, and social listening.
• Data Analysis for Marketing: Techniques for analyzing marketing data, such as statistical analysis, data visualization, and segmentation.
• Marketing Attribution Models: Overview of attribution models, including single-touch, multi-touch, and algorithmic models, and their impact on marketing decision-making.
• Customer Lifetime Value (CLV) Analysis: Understanding the concept of CLV, its calculation, and its role in customer-centric marketing strategies.
• Marketing Mix Modeling: Introduction to marketing mix modeling, its applications, and its limitations.
• Predictive Analytics for Marketing: Overview of predictive analytics, including machine learning, regression analysis, and clustering, and their potential impact on marketing.
• Communication and Reporting of Marketing Metrics: Best practices for communicating marketing metrics to stakeholders, including data visualization, storytelling, and dashboard creation.

Note: The above list of units is not exhaustive and can be modified or expanded based on the specific needs and objectives of the course.

Career Path

In today's marketing landscape, data-driven decision making has become crucial for businesses to succeed. As a result, marketing roles that focus on data analysis and insights are in high demand. This Global Certificate in Next-Gen Marketing Metrics Analysis program is designed to equip learners with the skills necessary to excel in these roles. In the UK, marketing analytics managers can expect to earn a salary range of £40,000 to £70,000 per year, depending on experience and location. These professionals oversee data collection, analysis, and visualization to inform marketing strategies and measure their effectiveness. Digital marketing analysts, on the other hand, specialize in online campaigns and channels. They earn between £25,000 and £45,000 annually in the UK and use analytics tools to track and optimize digital marketing efforts. Search Engine Optimization (SEO) specialists focus on improving a website's visibility in search engine results, driving organic traffic to the site. In the UK, SEO specialists earn between £20,000 and £45,000 per year. Content marketing analysts create and distribute valuable content to attract and engage a target audience. In the UK, they can earn between £25,000 and £50,000 annually. Finally, social media analysts specialize in managing a company's social media presence, analyzing engagement and reach to inform social media strategies. In the UK, social media analysts earn between £20,000 and £40,000 per year. This Global Certificate in Next-Gen Marketing Metrics Analysis program covers various aspects of marketing data analysis, preparing learners for these in-demand roles and providing them with the skills to succeed in the ever-evolving marketing industry.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

▼

How long does it take to complete the course?

▼

What support will I receive during the course?

▼

Is the certificate recognized internationally?

▼

What career opportunities will this course open up?

▼

When can I start the course?

▼

What is the course format and learning approach?

▼

Course fee

Get course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

GLOBAL CERTIFICATE IN NEXT-GEN MARKETING METRICS ANALYSIS

is awarded to

Learner Name

who has completed a programme at

UK School of Management (UKSM)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.