Global Certificate in Next-Gen Marketing Metrics Analysis

Name: Global Certificate in Next-Gen Marketing Metrics Analysis
Price: 149 GBP
Availability: InStock

-- ViewingNow

The Global Certificate in Next-Gen Marketing Metrics Analysis is a comprehensive course designed to equip learners with essential skills for data-driven marketing decision-making. This course is crucial in today's digital age where data has become the backbone of marketing strategies.

4,5

Based on 5 562 reviews

4 442+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

À propos de ce cours

It provides a deep understanding of marketing metrics, analytics, and attribution models, enabling learners to measure and optimize marketing ROI effectively. With the increasing demand for data-savvy marketers, this course offers a unique opportunity for professionals to advance their careers. Learners will gain hands-on experience with industry-leading tools and methodologies, making them more competitive in the job market. The course covers a wide range of topics, from setting up and managing marketing analytics tools to interpreting data and presenting insights in a compelling way. By the end of this course, learners will have a solid foundation in next-generation marketing metrics analysis, enabling them to make informed decisions, optimize marketing spend, and drive business growth. This course is not just a certification, but a stepping stone towards a successful career in marketing analytics.

100% en ligne

Apprenez de n'importe où

Certificat partageable

Ajoutez à votre profil LinkedIn

2 mois pour terminer

à 2-3 heures par semaine

Commencez à tout moment

Aucune période d'attente

Détails du cours

• Understanding Marketing Metrics: Introduction to marketing metrics, key performance indicators (KPIs), and their importance in data-driven marketing.
• Data Collection Techniques: Methods for gathering and organizing marketing data, including digital analytics tools, surveys, and social listening.
• Data Analysis for Marketing: Techniques for analyzing marketing data, such as statistical analysis, data visualization, and segmentation.
• Marketing Attribution Models: Overview of attribution models, including single-touch, multi-touch, and algorithmic models, and their impact on marketing decision-making.
• Customer Lifetime Value (CLV) Analysis: Understanding the concept of CLV, its calculation, and its role in customer-centric marketing strategies.
• Marketing Mix Modeling: Introduction to marketing mix modeling, its applications, and its limitations.
• Predictive Analytics for Marketing: Overview of predictive analytics, including machine learning, regression analysis, and clustering, and their potential impact on marketing.
• Communication and Reporting of Marketing Metrics: Best practices for communicating marketing metrics to stakeholders, including data visualization, storytelling, and dashboard creation.

Note: The above list of units is not exhaustive and can be modified or expanded based on the specific needs and objectives of the course.

Parcours professionnel

In today's marketing landscape, data-driven decision making has become crucial for businesses to succeed. As a result, marketing roles that focus on data analysis and insights are in high demand. This Global Certificate in Next-Gen Marketing Metrics Analysis program is designed to equip learners with the skills necessary to excel in these roles. In the UK, marketing analytics managers can expect to earn a salary range of £40,000 to £70,000 per year, depending on experience and location. These professionals oversee data collection, analysis, and visualization to inform marketing strategies and measure their effectiveness. Digital marketing analysts, on the other hand, specialize in online campaigns and channels. They earn between £25,000 and £45,000 annually in the UK and use analytics tools to track and optimize digital marketing efforts. Search Engine Optimization (SEO) specialists focus on improving a website's visibility in search engine results, driving organic traffic to the site. In the UK, SEO specialists earn between £20,000 and £45,000 per year. Content marketing analysts create and distribute valuable content to attract and engage a target audience. In the UK, they can earn between £25,000 and £50,000 annually. Finally, social media analysts specialize in managing a company's social media presence, analyzing engagement and reach to inform social media strategies. In the UK, social media analysts earn between £20,000 and £40,000 per year. This Global Certificate in Next-Gen Marketing Metrics Analysis program covers various aspects of marketing data analysis, preparing learners for these in-demand roles and providing them with the skills to succeed in the ever-evolving marketing industry.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

Pourquoi les gens nous choisissent pour leur carrière

Chargement des avis...

Questions fréquemment posées

Qu'est-ce qui rend ce cours unique par rapport aux autres ?

▼

Combien de temps faut-il pour terminer le cours ?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

Quand puis-je commencer le cours ?

▼

Quel est le format du cours et l'approche d'apprentissage ?

▼

Frais de cours

LE PLUS POPULAIRE

Voie rapide : GBP £149

Compléter en 1 mois

Parcours d'Apprentissage Accéléré

3-4 heures par semaine
Livraison anticipée du certificat
Inscription ouverte - commencez quand vous voulez

Start Now

Mode standard : GBP £99

Compléter en 2 mois

Rythme d'Apprentissage Flexible

2-3 heures par semaine
Livraison régulière du certificat
Inscription ouverte - commencez quand vous voulez

Start Now

Ce qui est inclus dans les deux plans :

Accès complet au cours
Certificat numérique
Supports de cours

Prix Tout Compris • Aucuns frais cachés ou coûts supplémentaires

Obtenir des informations sur le cours

Payer en tant qu'entreprise

Demandez une facture pour que votre entreprise paie ce cours.

Payer par Facture

Obtenir un certificat de carrière

GLOBAL CERTIFICATE IN NEXT-GEN MARKETING METRICS ANALYSIS

est décerné à

Nom de l'Apprenant

qui a terminé un programme à

UK School of Management (UKSM)

Décerné le

05 May 2025

ID Blockchain : s-1-a-2-m-3-p-4-l-5-e

Ajoutez cette certification à votre profil LinkedIn, CV ou curriculum vitae. Partagez-la sur les réseaux sociaux et dans votre évaluation de performance.