Masterclass Certificate in Market Research Strategic Analysis

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The Masterclass Certificate in Market Research Strategic Analysis is a comprehensive course that empowers learners with essential skills for career advancement in market research. This certificate program focuses on strategic analysis, a critical aspect of market research that involves interpreting data and turning it into actionable insights.

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AboutThisCourse

In today's data-driven world, there is a high demand for professionals who can analyze market trends, consumer behavior, and competitor strategies. This course equips learners with the necessary skills to meet this demand, providing them with a deep understanding of market research methodologies, data analysis techniques, and strategic planning. By the end of this course, learners will be able to design and implement effective market research strategies, interpret data to gain insights, and make informed business decisions. This course is essential for anyone looking to advance their career in market research, business analysis, marketing, or product development.

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CourseDetails

โ€ข Unit 1: Introduction to Market Research & Strategic Analysis

โ€ข Unit 2: Formulating Research Objectives & Questions

โ€ข Unit 3: Secondary Research: Leveraging External Data Sources

โ€ข Unit 4: Primary Research: Survey Design & Sampling Techniques

โ€ข Unit 5: Qualitative Research: Focus Groups & In-Depth Interviews

โ€ข Unit 6: Quantitative Data Analysis: Descriptive & Inferential Statistics

โ€ข Unit 7: Market Segmentation & Target Market Selection

โ€ข Unit 8: Competitive Analysis: SWOT, PESTLE, & Porter's Five Forces

โ€ข Unit 9: Positioning, Branding, & Product Strategy

โ€ข Unit 10: Market Trends & Future Opportunities

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN MARKET RESEARCH STRATEGIC ANALYSIS
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UK School of Management (UKSM)
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05 May 2025
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