Masterclass Certificate in Market Research Strategic Analysis
-- ViewingNowThe Masterclass Certificate in Market Research Strategic Analysis is a comprehensive course that empowers learners with essential skills for career advancement in market research. This certificate program focuses on strategic analysis, a critical aspect of market research that involves interpreting data and turning it into actionable insights.
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โข Unit 1: Introduction to Market Research & Strategic Analysis
โข Unit 2: Formulating Research Objectives & Questions
โข Unit 3: Secondary Research: Leveraging External Data Sources
โข Unit 4: Primary Research: Survey Design & Sampling Techniques
โข Unit 5: Qualitative Research: Focus Groups & In-Depth Interviews
โข Unit 6: Quantitative Data Analysis: Descriptive & Inferential Statistics
โข Unit 7: Market Segmentation & Target Market Selection
โข Unit 8: Competitive Analysis: SWOT, PESTLE, & Porter's Five Forces
โข Unit 9: Positioning, Branding, & Product Strategy
โข Unit 10: Market Trends & Future Opportunities
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