Masterclass Certificate in Market Research Strategic Analysis

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The Masterclass Certificate in Market Research Strategic Analysis is a comprehensive course that empowers learners with essential skills for career advancement in market research. This certificate program focuses on strategic analysis, a critical aspect of market research that involves interpreting data and turning it into actionable insights.

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About this course

In today's data-driven world, there is a high demand for professionals who can analyze market trends, consumer behavior, and competitor strategies. This course equips learners with the necessary skills to meet this demand, providing them with a deep understanding of market research methodologies, data analysis techniques, and strategic planning. By the end of this course, learners will be able to design and implement effective market research strategies, interpret data to gain insights, and make informed business decisions. This course is essential for anyone looking to advance their career in market research, business analysis, marketing, or product development.

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Course Details

Unit 1: Introduction to Market Research & Strategic Analysis

Unit 2: Formulating Research Objectives & Questions

Unit 3: Secondary Research: Leveraging External Data Sources

Unit 4: Primary Research: Survey Design & Sampling Techniques

Unit 5: Qualitative Research: Focus Groups & In-Depth Interviews

Unit 6: Quantitative Data Analysis: Descriptive & Inferential Statistics

Unit 7: Market Segmentation & Target Market Selection

Unit 8: Competitive Analysis: SWOT, PESTLE, & Porter's Five Forces

Unit 9: Positioning, Branding, & Product Strategy

Unit 10: Market Trends & Future Opportunities

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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MASTERCLASS CERTIFICATE IN MARKET RESEARCH STRATEGIC ANALYSIS
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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