Masterclass Certificate in Market Research Strategic Analysis
-- viewing nowThe Masterclass Certificate in Market Research Strategic Analysis is a comprehensive course that empowers learners with essential skills for career advancement in market research. This certificate program focuses on strategic analysis, a critical aspect of market research that involves interpreting data and turning it into actionable insights.
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Course Details
• Unit 1: Introduction to Market Research & Strategic Analysis
• Unit 2: Formulating Research Objectives & Questions
• Unit 3: Secondary Research: Leveraging External Data Sources
• Unit 4: Primary Research: Survey Design & Sampling Techniques
• Unit 5: Qualitative Research: Focus Groups & In-Depth Interviews
• Unit 6: Quantitative Data Analysis: Descriptive & Inferential Statistics
• Unit 7: Market Segmentation & Target Market Selection
• Unit 8: Competitive Analysis: SWOT, PESTLE, & Porter's Five Forces
• Unit 9: Positioning, Branding, & Product Strategy
• Unit 10: Market Trends & Future Opportunities
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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