Global Certificate in Marketing Strategy Planning

Name: Global Certificate in Marketing Strategy Planning
Price: 149 GBP
Availability: InStock

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The Global Certificate in Marketing Strategy Planning is a comprehensive course designed to empower learners with essential marketing strategy skills demanded by the industry. This certification focuses on developing a deep understanding of market research, segmentation, targeting, positioning, and marketing planning.

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AboutThisCourse

Learners will gain expertise in creating effective marketing strategies, using innovative tools and frameworks, and making data-driven decisions. In today's fast-paced and competitive business environment, marketing strategy planning has become increasingly critical for organizations to succeed. This course equips learners with the skills to analyze market trends, understand customer needs, and develop marketing plans that deliver results. By earning this globally recognized certificate, learners will enhance their career opportunities and demonstrate their expertise in marketing strategy planning.

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CourseDetails

• Market Research and Analysis: Understanding target audiences, market trends, and competitive landscapes to inform marketing strategy development.
• Segmentation, Targeting, and Positioning (STP): Identifying and prioritizing customer segments, setting marketing objectives, and defining unique selling propositions.
• Marketing Mix Strategy: Developing integrated strategies across the 4Ps of marketing: product, price, place, and promotion.
• Digital Marketing Channels: Leveraging social media, email, content marketing, and search engine optimization for customer engagement and acquisition.
• Traditional Marketing Channels: Utilizing print, radio, television, and outdoor advertising to reach target audiences.
• Marketing Metrics and Analytics: Measuring and analyzing marketing performance, using key performance indicators such as customer acquisition cost, lifetime value, and return on investment.
• Brand Management: Building and maintaining brand identity, reputation, and loyalty through consistent messaging, visual design, and customer experiences.
• Marketing Campaign Planning: Designing and executing multi-channel marketing campaigns to achieve specific business objectives.
• Marketing Ethics and Compliance: Adhering to legal, ethical, and cultural norms in marketing practices.

Note: This is a plain HTML code output, containing a list of essential units for a Global Certificate in Marketing Strategy Planning. The list includes primary and secondary keywords related to marketing strategy, channels, metrics, branding, campaign planning, and ethics.

CareerPath

This section features a 3D pie chart that represents the demand for various marketing strategy planning roles in the UK. The chart is generated using the Google Charts library, with a transparent background and a 400px height. The data presented in the chart is based on job market trends, showcasing the percentage of job openings for each role. Digital Marketing Manager positions account for 25% of job openings, followed by Marketing Analyst roles (20%) and Content Marketing Specialist positions (18%). SEO Specialists make up 15% of the market, while Social Media Managers and Email Marketing Specialists account for 12% and 10% of job openings, respectively. The chart is fully responsive, adapting to different screen sizes by setting its width to 100%. As the screen size changes, the chart will automatically resize and maintain its 3D appearance, making it visually appealing and easy to understand on any device.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING STRATEGY PLANNING

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UK School of Management (UKSM)

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05 May 2025

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