Global Certificate in Marketing Strategy Planning
-- ViewingNowThe Global Certificate in Marketing Strategy Planning is a comprehensive course designed to empower learners with essential marketing strategy skills demanded by the industry. This certification focuses on developing a deep understanding of market research, segmentation, targeting, positioning, and marketing planning.
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⢠Market Research and Analysis: Understanding target audiences, market trends, and competitive landscapes to inform marketing strategy development.
⢠Segmentation, Targeting, and Positioning (STP): Identifying and prioritizing customer segments, setting marketing objectives, and defining unique selling propositions.
⢠Marketing Mix Strategy: Developing integrated strategies across the 4Ps of marketing: product, price, place, and promotion.
⢠Digital Marketing Channels: Leveraging social media, email, content marketing, and search engine optimization for customer engagement and acquisition.
⢠Traditional Marketing Channels: Utilizing print, radio, television, and outdoor advertising to reach target audiences.
⢠Marketing Metrics and Analytics: Measuring and analyzing marketing performance, using key performance indicators such as customer acquisition cost, lifetime value, and return on investment.
⢠Brand Management: Building and maintaining brand identity, reputation, and loyalty through consistent messaging, visual design, and customer experiences.
⢠Marketing Campaign Planning: Designing and executing multi-channel marketing campaigns to achieve specific business objectives.
⢠Marketing Ethics and Compliance: Adhering to legal, ethical, and cultural norms in marketing practices.
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