Global Certificate in Marketing Strategy Planning
-- ViewingNowThe Global Certificate in Marketing Strategy Planning is a comprehensive course designed to empower learners with essential marketing strategy skills demanded by the industry. This certification focuses on developing a deep understanding of market research, segmentation, targeting, positioning, and marketing planning.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
Commencez ร tout moment
Aucune pรฉriode d'attente
Dรฉtails du cours
โข Market Research and Analysis: Understanding target audiences, market trends, and competitive landscapes to inform marketing strategy development.
โข Segmentation, Targeting, and Positioning (STP): Identifying and prioritizing customer segments, setting marketing objectives, and defining unique selling propositions.
โข Marketing Mix Strategy: Developing integrated strategies across the 4Ps of marketing: product, price, place, and promotion.
โข Digital Marketing Channels: Leveraging social media, email, content marketing, and search engine optimization for customer engagement and acquisition.
โข Traditional Marketing Channels: Utilizing print, radio, television, and outdoor advertising to reach target audiences.
โข Marketing Metrics and Analytics: Measuring and analyzing marketing performance, using key performance indicators such as customer acquisition cost, lifetime value, and return on investment.
โข Brand Management: Building and maintaining brand identity, reputation, and loyalty through consistent messaging, visual design, and customer experiences.
โข Marketing Campaign Planning: Designing and executing multi-channel marketing campaigns to achieve specific business objectives.
โข Marketing Ethics and Compliance: Adhering to legal, ethical, and cultural norms in marketing practices.
Note: This is a plain HTML code output, containing a list of essential units for a Global Certificate in Marketing Strategy Planning. The list includes primary and secondary keywords related to marketing strategy, channels, metrics, branding, campaign planning, and ethics.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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