Executive Development Programme in Digital Marketing Planning for Success

Name: Executive Development Programme in Digital Marketing Planning for Success
Price: 149 GBP
Availability: InStock

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The Executive Development Programme in Digital Marketing Planning for Success is a certificate course designed to empower professionals with the latest digital marketing strategies and techniques. In today's fast-paced business environment, digital marketing has become a critical component of any organization's growth plan.

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AboutThisCourse

This course emphasizes the importance of data-driven decision-making and integrating digital marketing channels to create a cohesive and effective marketing plan. Enrolling in this course will equip learners with essential skills in digital marketing planning, analytics, and optimization. They will gain hands-on experience in creating and executing digital marketing campaigns that drive business results. Moreover, the course covers the latest industry trends and best practices, making it an excellent choice for professionals looking to advance their careers in digital marketing. Upon completion, learners will receive a certificate from a reputable institution, boosting their credibility and marketability in the industry. The course's emphasis on practical skills and industry-relevant knowledge makes it a valuable investment for professionals looking to stay ahead of the curve and succeed in their digital marketing careers.

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CourseDetails

• Digital Marketing Landscape: Introduction to Digital Marketing, Primary and Secondary Channels, Current Trends and Future Outlook
• Data Analysis for Digital Marketing: Importance of Data in Digital Marketing, Tools and Techniques for Data Analysis, Interpreting and Presenting Data Insights
• Search Engine Optimization (SEO): Basics of SEO, Keyword Research, On-page and Off-page Optimization, Technical SEO
• Pay-Per-Click (PPC) Advertising: Overview of PPC, Google Ads, Bing Ads, Keyword Selection, Ad Copywriting, Bid Management, Landing Page Optimization
• Social Media Marketing: Platform Selection, Content Strategy, Paid Social Advertising, Measuring Performance, Influencer Marketing
• Email Marketing: Building an Email List, Creating Engaging Emails, Automation, Measuring Results
• Content Marketing: Creating a Content Strategy, Content Formats, Distribution Channels, Measuring Success
• Digital Marketing Campaign Planning: Setting Goals, Identifying Target Audiences, Selecting Channels, Measuring Results, Optimizing Campaigns
• Digital Marketing Analytics: Tracking and Analyzing Key Metrics, Reporting, Data-Driven Decision Making, Attribution Modeling
• Ethics in Digital Marketing: Data Privacy, Transparency, Responsible Advertising Practices

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DIGITAL MARKETING PLANNING FOR SUCCESS

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UK School of Management (UKSM)

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05 May 2025

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