Executive Development Programme in Digital Marketing Planning for Success
-- ViewingNowThe Executive Development Programme in Digital Marketing Planning for Success is a certificate course designed to empower professionals with the latest digital marketing strategies and techniques. In today's fast-paced business environment, digital marketing has become a critical component of any organization's growth plan.
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⢠Digital Marketing Landscape: Introduction to Digital Marketing, Primary and Secondary Channels, Current Trends and Future Outlook
⢠Data Analysis for Digital Marketing: Importance of Data in Digital Marketing, Tools and Techniques for Data Analysis, Interpreting and Presenting Data Insights
⢠Search Engine Optimization (SEO): Basics of SEO, Keyword Research, On-page and Off-page Optimization, Technical SEO
⢠Pay-Per-Click (PPC) Advertising: Overview of PPC, Google Ads, Bing Ads, Keyword Selection, Ad Copywriting, Bid Management, Landing Page Optimization
⢠Social Media Marketing: Platform Selection, Content Strategy, Paid Social Advertising, Measuring Performance, Influencer Marketing
⢠Email Marketing: Building an Email List, Creating Engaging Emails, Automation, Measuring Results
⢠Content Marketing: Creating a Content Strategy, Content Formats, Distribution Channels, Measuring Success
⢠Digital Marketing Campaign Planning: Setting Goals, Identifying Target Audiences, Selecting Channels, Measuring Results, Optimizing Campaigns
⢠Digital Marketing Analytics: Tracking and Analyzing Key Metrics, Reporting, Data-Driven Decision Making, Attribution Modeling
⢠Ethics in Digital Marketing: Data Privacy, Transparency, Responsible Advertising Practices
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