Executive Development Programme in Digital Marketing Planning for Success
-- viewing nowThe Executive Development Programme in Digital Marketing Planning for Success is a certificate course designed to empower professionals with the latest digital marketing strategies and techniques. In today's fast-paced business environment, digital marketing has become a critical component of any organization's growth plan.
2,330+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Digital Marketing Landscape: Introduction to Digital Marketing, Primary and Secondary Channels, Current Trends and Future Outlook
• Data Analysis for Digital Marketing: Importance of Data in Digital Marketing, Tools and Techniques for Data Analysis, Interpreting and Presenting Data Insights
• Search Engine Optimization (SEO): Basics of SEO, Keyword Research, On-page and Off-page Optimization, Technical SEO
• Pay-Per-Click (PPC) Advertising: Overview of PPC, Google Ads, Bing Ads, Keyword Selection, Ad Copywriting, Bid Management, Landing Page Optimization
• Social Media Marketing: Platform Selection, Content Strategy, Paid Social Advertising, Measuring Performance, Influencer Marketing
• Email Marketing: Building an Email List, Creating Engaging Emails, Automation, Measuring Results
• Content Marketing: Creating a Content Strategy, Content Formats, Distribution Channels, Measuring Success
• Digital Marketing Campaign Planning: Setting Goals, Identifying Target Audiences, Selecting Channels, Measuring Results, Optimizing Campaigns
• Digital Marketing Analytics: Tracking and Analyzing Key Metrics, Reporting, Data-Driven Decision Making, Attribution Modeling
• Ethics in Digital Marketing: Data Privacy, Transparency, Responsible Advertising Practices
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate