Executive Development Programme in E-commerce Social Selling Tactics
-- ViewingNowThe Executive Development Programme in E-commerce Social Selling Tactics is a certificate course designed to empower professionals with the latest social selling strategies and techniques. This programme is crucial in today's digital age, where e-commerce has become a dominant force in the global market.
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โข Social Selling Fundamentals: Understanding the basics of social selling, including building a professional brand, identifying key social platforms, and engaging with potential customers.
โข Targeting and Prospecting: Identifying and qualifying potential customers through social media, including using advanced search techniques, analyzing buyer personas, and creating targeted lists.
โข Content Marketing for Social Selling: Creating and curating compelling content to engage potential customers, including using visuals, videos, and user-generated content.
โข Building Relationships through Social Media: Developing and nurturing relationships with potential customers through social media, including using direct messaging, groups, and influencer marketing.
โข Sales Funnel Management: Managing the sales funnel through social media, including tracking engagement, measuring conversions, and optimizing the sales process.
โข Privacy and Security in Social Selling: Understanding the privacy and security risks associated with social selling, including protecting personal and company data, and using secure communication channels.
โข Legal and Ethical Considerations: Understanding the legal and ethical considerations of social selling, including complying with regulations, avoiding false or misleading statements, and respecting intellectual property rights.
โข E-commerce Integration: Integrating social selling with e-commerce platforms, including using social media to drive traffic to online stores, optimizing product listings, and using social commerce tools.
โข Measurement and Analytics: Measuring the effectiveness of social selling tactics, including tracking key performance indicators (KPIs), analyzing data, and using insights to improve the social selling strategy.
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