Executive Development Programme in E-commerce Social Selling Tactics
-- viewing nowThe Executive Development Programme in E-commerce Social Selling Tactics is a certificate course designed to empower professionals with the latest social selling strategies and techniques. This programme is crucial in today's digital age, where e-commerce has become a dominant force in the global market.
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Course Details
• Social Selling Fundamentals: Understanding the basics of social selling, including building a professional brand, identifying key social platforms, and engaging with potential customers.
• Targeting and Prospecting: Identifying and qualifying potential customers through social media, including using advanced search techniques, analyzing buyer personas, and creating targeted lists.
• Content Marketing for Social Selling: Creating and curating compelling content to engage potential customers, including using visuals, videos, and user-generated content.
• Building Relationships through Social Media: Developing and nurturing relationships with potential customers through social media, including using direct messaging, groups, and influencer marketing.
• Sales Funnel Management: Managing the sales funnel through social media, including tracking engagement, measuring conversions, and optimizing the sales process.
• Privacy and Security in Social Selling: Understanding the privacy and security risks associated with social selling, including protecting personal and company data, and using secure communication channels.
• Legal and Ethical Considerations: Understanding the legal and ethical considerations of social selling, including complying with regulations, avoiding false or misleading statements, and respecting intellectual property rights.
• E-commerce Integration: Integrating social selling with e-commerce platforms, including using social media to drive traffic to online stores, optimizing product listings, and using social commerce tools.
• Measurement and Analytics: Measuring the effectiveness of social selling tactics, including tracking key performance indicators (KPIs), analyzing data, and using insights to improve the social selling strategy.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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