Global Certificate in Marketing Customer Relationship Management
-- ViewingNowThe Global Certificate in Marketing Customer Relationship Management (CRM) is a comprehensive course designed to enhance your skills in customer relationship management. This certification program focuses on the importance of CRM in today's business world, where building strong relationships with customers is crucial for business success.
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โข Customer Relationship Management (CRM) Fundamentals: Understanding the basics of CRM, its importance, and benefits for businesses.
โข CRM Strategies: Developing effective CRM strategies to enhance customer satisfaction, loyalty, and retention.
โข Customer Data Management: Collecting, storing, and managing customer data to drive personalized marketing and sales efforts.
โข Customer Segmentation: Segmenting customers based on demographics, psychographics, behavior, and other factors to deliver targeted marketing campaigns.
โข Customer Experience (CX) Management: Optimizing the customer journey and touchpoints to provide exceptional CX and build long-term relationships.
โข CRM Technology: Exploring CRM software and tools to automate and streamline marketing, sales, and customer service processes.
โข CRM Analytics: Measuring and analyzing CRM data to gain insights into customer behavior, preferences, and needs.
โข Social CRM: Leveraging social media platforms to engage with customers and build brand loyalty.
โข CRM Ethics: Understanding the ethical implications of CRM, including data privacy, security, and compliance.
โข CRM Best Practices: Applying best practices in CRM to maximize ROI, improve customer engagement, and drive business growth.
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