Executive Development Programme in Networking Skills for Marketers
-- viewing nowThe Executive Development Programme in Networking Skills for Marketers is a certificate course designed to enhance the professional abilities of marketers. This program emphasizes the importance of networking in career advancement and business growth, addressing industry demand for skilled networkers.
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Course Details
• Effective Communication: Understanding the importance of clear and concise communication in networking, developing active listening skills, and learning how to adapt communication style to different audiences. • Building Rapport: Techniques for establishing and maintaining rapport with new and existing contacts, including body language, tone of voice, and asking open-ended questions. • Networking Strategies: Identifying target audiences, developing a networking plan, and utilizing various networking channels such as conferences, social media, and industry events. • Personal Branding: Developing a personal brand that aligns with professional goals, showcasing expertise, and building a professional online presence. • Relationship Building: Strategies for building and maintaining long-term relationships with contacts, including following up, providing value, and staying top of mind. • Network Analysis: Understanding the concept of network analysis and how to use it to identify key influencers, measure the effectiveness of networking efforts, and make data-driven decisions. • Networking Etiquette: Best practices for networking etiquette, including attire, business card exchange, and follow-up protocol. • Cultural Intelligence: Developing cultural intelligence and understanding cultural nuances to effectively network with a diverse range of individuals. • Negotiation Skills: Techniques for effective negotiation, including preparation, communication, and closing the deal. • Measuring Success: Identifying key performance indicators (KPIs) and metrics for measuring the success of networking efforts, including number of new contacts, quality of relationships, and business opportunities generated.
Note: The above list is not exhaustive and can be modified based on specific needs and goals of the Executive Development Programme.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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