Global Certificate in Market Research: Audience Segmentation

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The Global Certificate in Market Research: Audience Segmentation is a comprehensive course designed to provide learners with essential skills in market research and audience segmentation. This course is crucial in today's data-driven world, where businesses need to understand their customers' needs, preferences, and behaviors to stay competitive.

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With the increasing demand for market research analysts, this course offers a great opportunity for learners to advance their careers. According to the Bureau of Labor Statistics, employment in this field is projected to grow by 18% from 2020 to 2030, much faster than the average for all occupations. This course equips learners with the skills to collect, analyze, and interpret data to gain insights into consumer behavior, preferences, and trends. Through hands-on exercises and real-world examples, learners will master the techniques of audience segmentation, target marketing, and customer profiling. By the end of this course, learners will have a solid understanding of market research principles and be able to apply them in various professional settings.

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• Market Research Fundamentals
• Audience Segmentation: Concepts and Theories
• Data Collection Methods in Market Research
• Segmentation Analysis: Demographics, Psychographics, and Behavior
• Target Market Identification and Selection
• Customer Value Proposition and Positioning
• Communication Strategies in Market Segmentation
• Evaluating Segmentation Efficiency and Effectiveness
• Ethical Considerations in Market Research

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
GLOBAL CERTIFICATE IN MARKET RESEARCH: AUDIENCE SEGMENTATION
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
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05 May 2025
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