Global Certificate in Market Research: Audience Segmentation
-- ViewingNowThe Global Certificate in Market Research: Audience Segmentation is a comprehensive course designed to provide learners with essential skills in market research and audience segmentation. This course is crucial in today's data-driven world, where businesses need to understand their customers' needs, preferences, and behaviors to stay competitive.
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• Market Research Fundamentals
• Audience Segmentation: Concepts and Theories
• Data Collection Methods in Market Research
• Segmentation Analysis: Demographics, Psychographics, and Behavior
• Target Market Identification and Selection
• Customer Value Proposition and Positioning
• Communication Strategies in Market Segmentation
• Evaluating Segmentation Efficiency and Effectiveness
• Ethical Considerations in Market Research
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