Global Certificate in Esports Marketing Campaigns: Audience Engagement

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The Global Certificate in Esports Marketing Campaigns: Audience Engagement is a comprehensive course designed to equip learners with essential skills for success in the rapidly growing esports industry. This course emphasizes the importance of understanding and engaging esports audiences, a critical aspect of effective esports marketing campaigns.

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With the esports industry experiencing explosive growth and set to exceed $1 billion in global revenue in 2021, there is a high demand for professionals with specialized esports marketing skills. By completing this course, learners will gain a deep understanding of esports audience engagement strategies and tactics, equipping them with a valuable skill set for career advancement in this exciting field. Throughout the course, learners will explore a range of topics, including esports audience demographics, consumer behavior, marketing channels, and campaign measurement. By the end of the course, learners will have developed a comprehensive esports marketing campaign that incorporates effective audience engagement strategies, providing them with a powerful portfolio piece to showcase to potential employers.

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โ€ข Esports Industry Overview: Understanding the Esports Landscape, Market Size and Growth, Esports Revenue Streams, Key Stakeholders in Esports
โ€ข Esports Marketing Fundamentals: Traditional vs Esports Marketing, Brand Building in Esports, Sponsorship Activation in Esports
โ€ข Esports Audience Segmentation: Demographics, Psychographics, Behavioral Segmentation, Audience Insights and Analytics
โ€ข Esports Campaign Planning: Setting Objectives, Defining Strategies, Building Creative Briefs, Campaign Measurement and Evaluation
โ€ข Content Creation and Distribution: Storytelling in Esports, Content Formats and Channels, Content Amplification and Optimization
โ€ข Event Marketing in Esports: Event Sponsorship, On-site Activations, Experiential Marketing, Event Production and Management
โ€ข Influencer Marketing in Esports: Identifying and Collaborating with Esports Influencers, Influencer Partnerships and Activations
โ€ข Social Media and Community Management: Building and Managing Online Communities, Social Media Listening and Engagement, Social Media Analytics
โ€ข Legal and Compliance Considerations: Intellectual Property Rights, Contract Negotiations, Ambush Marketing, Compliance with Esports Regulations

่Œไธš้“่ทฏ

In the rapidly growing world of esports, marketing campaigns become increasingly crucial to audience engagement. This section showcases the job market trends in the UK for six major esports marketing roles, represented in a 3D pie chart. Explore the dynamic landscape of Esports Event Coordinators, Esports Social Media Specialists, Esports Content Creators, Esports Marketing Managers, Esports Sponsorship Coordinators, and Esports Data Analysts. The data presented accounts for their respective share in the industry. The 3D pie chart effectively illustrates the distribution of professionals in these roles, providing valuable insights for job seekers or organizations looking to strengthen their esports marketing campaigns. By examining the chart, you'll recognize the relative significance of each role and understand which areas are most in demand. Stay updated on the skill demand and salary ranges in the UK, as they evolve in this rapidly developing industry.

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
GLOBAL CERTIFICATE IN ESPORTS MARKETING CAMPAIGNS: AUDIENCE ENGAGEMENT
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UK School of Management (UKSM)
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05 May 2025
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