Global Certificate in Esports Marketing Campaigns: Audience Engagement
-- ViewingNowThe Global Certificate in Esports Marketing Campaigns: Audience Engagement is a comprehensive course designed to equip learners with essential skills for success in the rapidly growing esports industry. This course emphasizes the importance of understanding and engaging esports audiences, a critical aspect of effective esports marketing campaigns.
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โข Esports Industry Overview: Understanding the Esports Landscape, Market Size and Growth, Esports Revenue Streams, Key Stakeholders in Esports
โข Esports Marketing Fundamentals: Traditional vs Esports Marketing, Brand Building in Esports, Sponsorship Activation in Esports
โข Esports Audience Segmentation: Demographics, Psychographics, Behavioral Segmentation, Audience Insights and Analytics
โข Esports Campaign Planning: Setting Objectives, Defining Strategies, Building Creative Briefs, Campaign Measurement and Evaluation
โข Content Creation and Distribution: Storytelling in Esports, Content Formats and Channels, Content Amplification and Optimization
โข Event Marketing in Esports: Event Sponsorship, On-site Activations, Experiential Marketing, Event Production and Management
โข Influencer Marketing in Esports: Identifying and Collaborating with Esports Influencers, Influencer Partnerships and Activations
โข Social Media and Community Management: Building and Managing Online Communities, Social Media Listening and Engagement, Social Media Analytics
โข Legal and Compliance Considerations: Intellectual Property Rights, Contract Negotiations, Ambush Marketing, Compliance with Esports Regulations
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