Certificate in Marketing Decision-Making Strategies
-- ViewingNowThe Certificate in Marketing Decision-Making Strategies is a comprehensive course designed to empower learners with essential skills for data-driven marketing decisions. This program highlights the importance of marketing analytics and how it can be used to drive business growth.
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GBP £ 149
GBP £ 215
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• Marketing Research: Understanding the market and consumer behavior through data collection and analysis.
• Market Segmentation and Targeting: Dividing the market into segments and selecting the most profitable target market.
• Product Positioning: Placing a product in the mind of the consumer relative to competitors.
• Marketing Mix (4Ps): Integrating product, price, place, and promotion strategies in the decision-making process.
• Brand Management: Developing and maintaining a unique and consistent brand image.
• Advertising and Promotion Strategies: Utilizing various advertising and promotional tools to reach the target market.
• Sales Management: Planning, implementing, and controlling the personal selling process.
• Digital Marketing: Leveraging digital channels and technologies in the marketing decision-making process.
• Customer Relationship Management (CRM): Building and maintaining long-term relationships with customers.
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