Certificate in Marketing Decision-Making Strategies

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The Certificate in Marketing Decision-Making Strategies is a comprehensive course designed to empower learners with essential skills for data-driven marketing decisions. This program highlights the importance of marketing analytics and how it can be used to drive business growth.

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AboutThisCourse

In today's data-driven world, there is a high industry demand for professionals who can interpret and apply marketing data effectively. This course is designed to meet this need, providing learners with the latest tools and techniques for marketing analysis and decision-making. Throughout the course, learners will gain hands-on experience with industry-standard tools and platforms, enabling them to turn raw data into actionable insights. They will also learn how to communicate these insights effectively to stakeholders, making this course essential for anyone looking to advance their career in marketing. By the end of the course, learners will be able to make informed, data-driven decisions that can significantly impact their organization's marketing strategies and overall success. This certificate course is not just a step towards career advancement but a leap towards becoming a data-driven marketing professional.

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CourseDetails

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• Marketing Research: Understanding the market and consumer behavior through data collection and analysis.
• Market Segmentation and Targeting: Dividing the market into segments and selecting the most profitable target market.
• Product Positioning: Placing a product in the mind of the consumer relative to competitors.
• Marketing Mix (4Ps): Integrating product, price, place, and promotion strategies in the decision-making process.
• Brand Management: Developing and maintaining a unique and consistent brand image.
• Advertising and Promotion Strategies: Utilizing various advertising and promotional tools to reach the target market.
• Sales Management: Planning, implementing, and controlling the personal selling process.
• Digital Marketing: Leveraging digital channels and technologies in the marketing decision-making process.
• Customer Relationship Management (CRM): Building and maintaining long-term relationships with customers.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN MARKETING DECISION-MAKING STRATEGIES
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UK School of Management (UKSM)
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05 May 2025
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