Global Certificate in Digital Advertising for Tourism

Name: Global Certificate in Digital Advertising for Tourism
Price: 149 GBP
Availability: InStock

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The Global Certificate in Digital Advertising for Tourism is a comprehensive course that equips learners with essential skills for career advancement in the tourism industry. With the increasing importance of digital advertising in today's world, this course is designed to help learners create effective digital advertising campaigns that target the tourism industry.

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AboutThisCourse

The course covers various topics, including search engine marketing, social media advertising, and display advertising. Learners will gain hands-on experience with industry-leading tools and platforms, enabling them to create and manage digital advertising campaigns that drive results. This course is essential for anyone looking to advance their career in the tourism industry, as digital advertising has become a critical component of marketing strategies for tourism businesses. By completing this course, learners will have the skills and knowledge needed to create effective digital advertising campaigns that attract and engage tourists, leading to increased bookings and revenue for tourism businesses.

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CourseDetails

• Fundamentals of Digital Advertising: Understanding the basics of digital advertising, including display, search, social media, and mobile advertising.
• Tourism Marketing: Exploring the unique aspects of tourism marketing, including target audiences, seasonality, and destination marketing organizations.
• Search Engine Marketing (SEM): Learning about search engine optimization (SEO) and pay-per-click (PPC) advertising to increase website visibility and traffic.
• Social Media Advertising: Understanding how to leverage social media platforms for advertising, including Facebook, Instagram, Twitter, and LinkedIn.
• Display Advertising: Learning about the different types of display advertising, including banner ads, rich media, and native advertising.
• Mobile Advertising: Understanding the unique aspects of mobile advertising, including app-based advertising, location-based advertising, and mobile search advertising.
• Data Analysis and Metrics: Learning how to measure and analyze the effectiveness of digital advertising campaigns using tools such as Google Analytics.
• Digital Advertising Strategy: Developing a comprehensive digital advertising strategy for tourism businesses, including setting goals, identifying target audiences, and selecting the appropriate channels and tactics.
• Ethics and Compliance in Digital Advertising: Understanding the ethical considerations and legal requirements of digital advertising, including privacy laws and regulations.

Note: The above list of units is not exhaustive and can be modified to meet the specific needs of the course and target audience.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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GLOBAL CERTIFICATE IN DIGITAL ADVERTISING FOR TOURISM

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UK School of Management (UKSM)

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05 May 2025

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