Global Certificate in Digital Advertising for Tourism
-- ViewingNowThe Global Certificate in Digital Advertising for Tourism is a comprehensive course that equips learners with essential skills for career advancement in the tourism industry. With the increasing importance of digital advertising in today's world, this course is designed to help learners create effective digital advertising campaigns that target the tourism industry.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
Commencez ร tout moment
Aucune pรฉriode d'attente
Dรฉtails du cours
โข Fundamentals of Digital Advertising: Understanding the basics of digital advertising, including display, search, social media, and mobile advertising.
โข Tourism Marketing: Exploring the unique aspects of tourism marketing, including target audiences, seasonality, and destination marketing organizations.
โข Search Engine Marketing (SEM): Learning about search engine optimization (SEO) and pay-per-click (PPC) advertising to increase website visibility and traffic.
โข Social Media Advertising: Understanding how to leverage social media platforms for advertising, including Facebook, Instagram, Twitter, and LinkedIn.
โข Display Advertising: Learning about the different types of display advertising, including banner ads, rich media, and native advertising.
โข Mobile Advertising: Understanding the unique aspects of mobile advertising, including app-based advertising, location-based advertising, and mobile search advertising.
โข Data Analysis and Metrics: Learning how to measure and analyze the effectiveness of digital advertising campaigns using tools such as Google Analytics.
โข Digital Advertising Strategy: Developing a comprehensive digital advertising strategy for tourism businesses, including setting goals, identifying target audiences, and selecting the appropriate channels and tactics.
โข Ethics and Compliance in Digital Advertising: Understanding the ethical considerations and legal requirements of digital advertising, including privacy laws and regulations.
Note: The above list of units is not exhaustive and can be modified to meet the specific needs of the course and target audience.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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