Executive Development Programme in Marketing Performance Evaluation

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The Executive Development Programme in Marketing Performance Evaluation is a certificate course designed to enhance your strategic marketing skills. This program emphasizes the importance of data-driven decision making in marketing, addressing the growing industry demand for professionals who can effectively evaluate and optimize marketing performance.

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AboutThisCourse

Throughout the course, you will gain essential skills in marketing analytics, customer relationship management, and performance metrics. These skills will empower you to make informed decisions, allocate resources efficiently, and drive growth for your organization. By completing this program, you will distinguish yourself as a data-savvy marketing professional, prepared to excel in a competitive marketplace and advance your career.

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CourseDetails

• Marketing Performance Metrics
• Key Performance Indicators (KPIs) in Marketing
• Marketing Mix Evaluation
• Customer Relationship Management (CRM) Metrics
• Digital Marketing Performance Measurement
• Brand Awareness and Equity Evaluation
• Sales Performance Analysis
• Market Share Analysis
• Return on Marketing Investment (ROMI) Calculation
• Marketing Analytics Tools and Techniques

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING PERFORMANCE EVALUATION
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UK School of Management (UKSM)
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05 May 2025
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