Global Certificate in Market Research Methods: Consumer Insights

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The Global Certificate in Market Research Methods: Consumer Insights course is a comprehensive program designed to equip learners with essential skills in consumer insights and market research. This course highlights the importance of data-driven decision-making in today's business landscape, making it a valuable asset for professionals seeking career advancement.

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AboutThisCourse

In this course, learners will gain a deep understanding of various market research methods, including quantitative and qualitative research, survey design, and data analysis techniques. By completing this program, learners will be able to extract valuable insights from consumer data, enabling them to make informed business decisions and drive growth. With the increasing demand for data-driven professionals across industries, this course is an excellent opportunity for learners to enhance their skillset and stay competitive in the job market. By earning this globally recognized certificate, learners can demonstrate their expertise in consumer insights and market research, opening up new career opportunities and advancement prospects.

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CourseDetails

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Unit 1: Introduction to Market Research Methods & Consumer Insights
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Unit 2: Quantitative Research Techniques in Market Research
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Unit 3: Qualitative Research Methods for Consumer Insights
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Unit 4: Survey Design and Sampling Strategies
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Unit 5: Data Analysis Tools for Market Research
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Unit 6: Consumer Behavior and Psychology
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Unit 7: Market Segmentation and Targeting
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Unit 8: Competitive Intelligence and Analysis
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Unit 9: Communicating Research Findings and Recommendations
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Unit 10: Ethical Considerations in Market Research

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN MARKET RESEARCH METHODS: CONSUMER INSIGHTS
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UK School of Management (UKSM)
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05 May 2025
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