Global Certificate in Market Research Methods: Consumer Insights
-- ViewingNowThe Global Certificate in Market Research Methods: Consumer Insights course is a comprehensive program designed to equip learners with essential skills in consumer insights and market research. This course highlights the importance of data-driven decision-making in today's business landscape, making it a valuable asset for professionals seeking career advancement.
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Unit 1: Introduction to Market Research Methods & Consumer Insights
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Unit 2: Quantitative Research Techniques in Market Research
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Unit 3: Qualitative Research Methods for Consumer Insights
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Unit 4: Survey Design and Sampling Strategies
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Unit 5: Data Analysis Tools for Market Research
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Unit 6: Consumer Behavior and Psychology
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Unit 7: Market Segmentation and Targeting
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Unit 8: Competitive Intelligence and Analysis
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Unit 9: Communicating Research Findings and Recommendations
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Unit 10: Ethical Considerations in Market Research
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