Advanced Certificate in Programmatic Advertising: Automated Targeting

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The Advanced Certificate in Programmatic Advertising: Automated Targeting is a comprehensive course designed to empower learners with the essential skills required in today's automated digital advertising landscape. This certificate program focuses on programmatic advertising, an advanced method of purchasing digital ads using artificial intelligence and machine learning algorithms.

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AboutThisCourse

In an era where businesses are increasingly leveraging data-driven marketing strategies, this course is of paramount importance. It equips learners with the knowledge to plan, buy, optimize and measure programmatic ad campaigns effectively, making them highly valuable in the job market. The curriculum covers topics such as real-time bidding, audience targeting, campaign management, and analytics, providing a holistic understanding of programmatic advertising. By completing this course, learners will be well-prepared to excel in various programmatic advertising roles, including media planners, digital marketing specialists, campaign managers, and data analysts, thus advancing their careers in this rapidly growing field.

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CourseDetails


• Programmatic Advertising Fundamentals
• Real-Time Bidding (RTB) and Ad Exchanges
• Audience Segmentation and Targeting Strategies
• Data Management Platforms (DMPs) and Demand Side Platforms (DSPs)
• Advanced Analytics for Programmatic Advertising
• Cross-Channel Programmatic Advertising
• Fraud Detection and Brand Safety Measures in Programmatic Advertising
• Artificial Intelligence (AI) and Machine Learning (ML) in Programmatic Advertising
• Programmatic Creative Solutions and Dynamic Advertising
• Future Trends and Innovations in Programmatic Advertising Automation

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN PROGRAMMATIC ADVERTISING: AUTOMATED TARGETING
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UK School of Management (UKSM)
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05 May 2025
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