Advanced Certificate in Programmatic Advertising: Automated Targeting
-- ViewingNowThe Advanced Certificate in Programmatic Advertising: Automated Targeting is a comprehensive course designed to empower learners with the essential skills required in today's automated digital advertising landscape. This certificate program focuses on programmatic advertising, an advanced method of purchasing digital ads using artificial intelligence and machine learning algorithms.
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โข Programmatic Advertising Fundamentals
โข Real-Time Bidding (RTB) and Ad Exchanges
โข Audience Segmentation and Targeting Strategies
โข Data Management Platforms (DMPs) and Demand Side Platforms (DSPs)
โข Advanced Analytics for Programmatic Advertising
โข Cross-Channel Programmatic Advertising
โข Fraud Detection and Brand Safety Measures in Programmatic Advertising
โข Artificial Intelligence (AI) and Machine Learning (ML) in Programmatic Advertising
โข Programmatic Creative Solutions and Dynamic Advertising
โข Future Trends and Innovations in Programmatic Advertising Automation
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