Global Certificate in Marketing Automation for B2B Success

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The Global Certificate in Marketing Automation for B2B Success is a comprehensive course designed to meet the growing industry demand for experts in B2B marketing automation. This certificate equips learners with essential skills to excel in the field, including creating and managing automated marketing campaigns, leveraging CRM systems, and utilizing data-driven marketing strategies.

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AboutThisCourse

By earning this certification, you demonstrate a deep understanding of marketing automation tools and techniques, setting yourself apart in a competitive job market. The course content aligns with industry best practices, ensuring that learners gain relevant and up-to-date skills necessary for career advancement in B2B marketing.

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CourseDetails

• Marketing Automation Fundamentals – Understanding the basics of marketing automation, its benefits, and how it can be used in B2B scenarios. • B2B Marketing Strategies – Designing effective marketing strategies for B2B businesses, including account-based marketing and demand generation. • Marketing Automation Platforms – Exploring popular marketing automation platforms and their features, including HubSpot, Marketo, and Pardot. • Lead Nurturing & Scoring – Techniques for lead nurturing, scoring, and qualification to increase conversion rates and improve sales readiness. • Email Marketing Automation – Best practices for email marketing automation, including list segmentation, personalization, and automation workflows. • Content Marketing & Automation – Leveraging content marketing with marketing automation for lead generation, engagement, and conversion. • Marketing Analytics & Reporting – Analyzing marketing automation performance, setting up KPIs, and creating data-driven reports. • Marketing & Sales Alignment – Bridging the gap between marketing and sales teams for seamless handoffs and improved ROI. • privacy & Compliance – Ensuring marketing automation efforts are compliant with data privacy regulations, such as GDPR and CCPA.

CareerPath

The **Global Certificate in Marketing Automation for B2B Success** is a valuable program for professionals looking to specialize in B2B marketing. This certificate program offers a deep dive into marketing automation, a skill set that is in high demand in the UK job market. The UK's marketing automation industry is thriving, with a wide range of job roles available to those with the right skills. A few examples include Marketing Automation Manager, CRM Manager, Data Analyst, Content Marketing Specialist, and SEO Specialist. Based on our analysis of the UK job market, we've created a 3D pie chart to showcase the percentage of job roles related to various marketing automation skills. These skills include marketing automation itself, CRM, data analysis, content creation, and SEO. Take a look at the chart below for a better understanding of the skills required to succeed in B2B marketing automation roles in the UK job market. Note: The percentages shown in the chart are approximate and based on our research of the UK job market.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN MARKETING AUTOMATION FOR B2B SUCCESS
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UK School of Management (UKSM)
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05 May 2025
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