Global Certificate in Marketing Automation for B2B Success
-- ViewingNowThe Global Certificate in Marketing Automation for B2B Success is a comprehensive course designed to meet the growing industry demand for experts in B2B marketing automation. This certificate equips learners with essential skills to excel in the field, including creating and managing automated marketing campaigns, leveraging CRM systems, and utilizing data-driven marketing strategies.
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โข Marketing Automation Fundamentals – Understanding the basics of marketing automation, its benefits, and how it can be used in B2B scenarios. โข B2B Marketing Strategies – Designing effective marketing strategies for B2B businesses, including account-based marketing and demand generation. โข Marketing Automation Platforms – Exploring popular marketing automation platforms and their features, including HubSpot, Marketo, and Pardot. โข Lead Nurturing & Scoring – Techniques for lead nurturing, scoring, and qualification to increase conversion rates and improve sales readiness. โข Email Marketing Automation – Best practices for email marketing automation, including list segmentation, personalization, and automation workflows. โข Content Marketing & Automation – Leveraging content marketing with marketing automation for lead generation, engagement, and conversion. โข Marketing Analytics & Reporting – Analyzing marketing automation performance, setting up KPIs, and creating data-driven reports. โข Marketing & Sales Alignment – Bridging the gap between marketing and sales teams for seamless handoffs and improved ROI. โข privacy & Compliance – Ensuring marketing automation efforts are compliant with data privacy regulations, such as GDPR and CCPA.
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