Advanced Certificate in Programmatic Advertising: Targeting Strategies

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The Advanced Certificate in Programmatic Advertising: Targeting Strategies is a comprehensive course designed to empower learners with the essential skills required in today's data-driven digital advertising landscape. This certificate course highlights the importance of programmatic advertising, a technology-based purchasing method that automates the decision-making process of media buying by using AI algorithms.

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AboutThisCourse

In an era where businesses are increasingly investing in digital advertising, this course addresses the industry's growing demand for professionals with expert knowledge in programmatic advertising and targeting strategies. By enrolling in this course, learners will gain a competitive edge in their careers, master advanced programmatic concepts, and develop a deep understanding of various targeting strategies, including audience, contextual, and behavioral targeting. Upon completion, learners will be equipped with the skills to design, implement, manage, and optimize programmatic campaigns, making them highly valuable assets in the ever-evolving advertising industry.

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CourseDetails

• Understanding Programmatic Advertising
• Display Advertising: An Overview
• Data-Driven Audience Segmentation
• Behavioral Targeting Strategies
• Contextual Targeting Techniques
• Geo-Targeting and Location-Based Advertising
• Retargeting Campaigns: Best Practices
• Programmatic Audio and Video Advertising
• Cross-Device and Cross-Channel Targeting
• Advanced Analytics and Performance Measurement

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN PROGRAMMATIC ADVERTISING: TARGETING STRATEGIES
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UK School of Management (UKSM)
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05 May 2025
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