Advanced Certificate in Programmatic Advertising: Targeting Strategies
-- ViewingNowThe Advanced Certificate in Programmatic Advertising: Targeting Strategies is a comprehensive course designed to empower learners with the essential skills required in today's data-driven digital advertising landscape. This certificate course highlights the importance of programmatic advertising, a technology-based purchasing method that automates the decision-making process of media buying by using AI algorithms.
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โข Understanding Programmatic Advertising
โข Display Advertising: An Overview
โข Data-Driven Audience Segmentation
โข Behavioral Targeting Strategies
โข Contextual Targeting Techniques
โข Geo-Targeting and Location-Based Advertising
โข Retargeting Campaigns: Best Practices
โข Programmatic Audio and Video Advertising
โข Cross-Device and Cross-Channel Targeting
โข Advanced Analytics and Performance Measurement
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