Executive Development Programme in Opinion Polling Methods

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The Executive Development Programme in Opinion Polling Methods is a certificate course designed to equip learners with the essential skills required in the rapidly evolving market research industry. This programme emphasizes the importance of data-driven decision making and the role of opinion polling in understanding consumer behavior and market trends.

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AboutThisCourse

With the increasing demand for data analysts and market research professionals, this course offers a unique opportunity for learners to enhance their career prospects. The course curriculum covers various aspects of opinion polling methods, including survey design, sampling techniques, data analysis, and interpretation of results. By enrolling in this programme, learners will gain a comprehensive understanding of the latest opinion polling methods and techniques, enabling them to make informed decisions and drive business growth. This course is an excellent opportunity for professionals seeking to advance their careers in market research, public opinion polling, and data analysis fields.

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โ€ข Introduction to Opinion Polling Methods: Understanding the basics, history, and importance of opinion polling.
โ€ข Questionnaire Design: Learning the principles of creating effective and unbiased questionnaires.
โ€ข Sampling Techniques: Exploring probability and non-probability sampling methods, target populations, and sampling frames.
โ€ข Data Collection Methods: Comparing different data collection methods, such as online surveys, telephone interviews, and in-person interviews.
โ€ข Data Analysis Techniques: Mastering statistical analysis, weighting, and estimating population parameters.
โ€ข Weighting and Estimation: Understanding the role of weighting in opinion polls and estimating population parameters.
โ€ข Error and Margin of Error: Learning about sampling errors, non-sampling errors, and calculating the margin of error.
โ€ข Ethical Considerations: Examining the ethical concerns associated with opinion polling, including respondent confidentiality, informed consent, and avoiding bias.
โ€ข Report Writing and Presentation: Presenting results effectively, interpreting findings, and writing professional reports.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
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EXECUTIVE DEVELOPMENT PROGRAMME IN OPINION POLLING METHODS
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UK School of Management (UKSM)
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05 May 2025
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