Executive Development Programme in Opinion Polling Methods
-- viewing nowThe Executive Development Programme in Opinion Polling Methods is a certificate course designed to equip learners with the essential skills required in the rapidly evolving market research industry. This programme emphasizes the importance of data-driven decision making and the role of opinion polling in understanding consumer behavior and market trends.
5,996+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to Opinion Polling Methods: Understanding the basics, history, and importance of opinion polling.
• Questionnaire Design: Learning the principles of creating effective and unbiased questionnaires.
• Sampling Techniques: Exploring probability and non-probability sampling methods, target populations, and sampling frames.
• Data Collection Methods: Comparing different data collection methods, such as online surveys, telephone interviews, and in-person interviews.
• Data Analysis Techniques: Mastering statistical analysis, weighting, and estimating population parameters.
• Weighting and Estimation: Understanding the role of weighting in opinion polls and estimating population parameters.
• Error and Margin of Error: Learning about sampling errors, non-sampling errors, and calculating the margin of error.
• Ethical Considerations: Examining the ethical concerns associated with opinion polling, including respondent confidentiality, informed consent, and avoiding bias.
• Report Writing and Presentation: Presenting results effectively, interpreting findings, and writing professional reports.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate