Global Certificate in Newsroom Social Listening: High-Performance
-- ViewingNowThe Global Certificate in Newsroom Social Listening: High-Performance course is a must-take for professionals seeking to stay ahead in the rapidly evolving media and communication landscape. This certificate course emphasizes the importance of social listening in the newsroom, empowering learners with the skills to monitor and analyze social media conversations for insights that drive high-performance journalism.
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GBP £ 149
GBP £ 215
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⢠Social Listening Fundamentals • Understanding the basics of social listening, its importance, and how it contributes to high-performance newsrooms.
⢠Newsroom Data Analysis • Analyzing data to identify trends, patterns, and insights that can drive newsroom strategy and decision-making.
⢠Social Listening Tools • Familiarization with various social listening tools and platforms, and their features and functionalities.
⢠Social Media Management • Managing social media accounts, scheduling posts, and engaging with the audience as part of a comprehensive newsroom social listening strategy.
⢠Audience Research • Conducting audience research to understand demographics, interests, and behaviors, and tailoring content accordingly.
⢠Crisis Management • Utilizing social listening for crisis management, including monitoring and responding to negative feedback and misinformation.
⢠Content Strategy • Developing and implementing a content strategy that incorporates social listening insights and data.
⢠Metrics & Evaluation • Measuring the success of social listening efforts and evaluating the impact on newsroom performance.
⢠Ethics & Best Practices • Adhering to ethical guidelines and best practices in social listening, including privacy, transparency, and accuracy.
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