Executive Development Programme in Marketing Strategy Development: Strategic Planning
-- ViewingNowThe Executive Development Programme in Marketing Strategy Development: Strategic Planning is a certificate course designed to empower professionals with the skills necessary to drive marketing success in today's dynamic business environment. This programme emphasizes the importance of strategic planning in marketing, highlighting its critical role in achieving organizational goals and sustaining a competitive advantage.
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⢠Market Research and Analysis: Understanding the market, competitors, and consumer behavior is crucial in developing a successful marketing strategy. This unit will cover the latest methodologies and tools for effective market research and analysis.
⢠Consumer Segmentation and Targeting: Identifying and understanding the target market is essential to create a marketing strategy that resonates with the desired audience. This unit will cover various consumer segmentation techniques and targeting strategies.
⢠Brand Development and Management: A strong brand can differentiate a company from its competitors and provide a competitive advantage. This unit will cover the principles of brand development and management, including positioning, messaging, and visual identity.
⢠Product and Service Innovation: Developing innovative products and services that meet the evolving needs of consumers is crucial to maintaining a competitive advantage. This unit will cover various product and service innovation methodologies and tools.
⢠Marketing Mix Strategy: The marketing mix, also known as the 4Ps (Product, Price, Place, Promotion), is a fundamental concept in marketing strategy development. This unit will cover how to develop an effective marketing mix strategy that aligns with the overall business objectives.
⢠Digital Marketing Strategy: The digital landscape is constantly evolving, and having a strong digital marketing strategy is essential to reach today's consumers. This unit will cover various digital marketing channels, including social media, email, mobile, and content marketing, and how to develop an effective digital marketing strategy.
⢠Performance Measurement and Analytics: Measuring the effectiveness of a marketing strategy is crucial to optimize and improve it over time. This unit will cover various performance measurement and analytics tools, including key performance indicators (KPIs), marketing attribution, and data analytics.
⢠Marketing Strategy Implementation and Execution: Developing a marketing strategy is one thing, but executing it is another. This unit will cover various implementation and execution methodologies, including project management, resource allocation, and stakeholder management.
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