Advanced Certificate in Brand Strategy: Positioning Tactics
-- ViewingNowThe Advanced Certificate in Brand Strategy: Positioning Tactics is a comprehensive course designed to empower learners with the essential skills needed to excel in brand strategy and positioning. In an era where branding is paramount, this certificate program focuses on the importance of creating strong brand positions that resonate with target audiences.
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⢠Brand Audit
⢠Market Research and Analysis
⢠SWOT Analysis for Brand Positioning
⢠Defining Brand Persona and Target Audience
⢠Unique Selling Proposition (USP) Development
⢠Competitive Analysis and Benchmarking
⢠Creating a Brand Positioning Statement
⢠Brand Strategy Implementation Plan
⢠Measuring and Evaluating Brand Positioning Effectiveness
⢠Crisis Management and Brand Reputation Protection
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