Masterclass Certificate in Segmentation Competitive Analysis
-- ViewingNowThe Masterclass Certificate in Segmentation & Competitive Analysis is a comprehensive course that equips learners with essential skills for career advancement. This program delves into the importance of market segmentation, targeting, positioning, and competitive analysis in today's dynamic business landscape.
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โข Unit 1: Introduction to Segmentation and Competitive Analysis
โข Unit 2: Market Segmentation Strategies and Techniques
โข Unit 3: Customer Segmentation: Identifying and Understanding Target Audiences
โข Unit 4: Competitive Analysis: Overview and Importance
โข Unit 5: Conducting a Competitive Analysis
โข Unit 6: SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities, and Threats
โข Unit 7: Porter's Five Forces: Understanding Competitive Rivalry
โข Unit 8: Strategic Group Analysis: Identifying Competitors and Competitive Dynamics
โข Unit 9: Benchmarking: Measuring Performance Against Competitors
โข Unit 10: Using Segmentation and Competitive Analysis to Drive Business Strategy
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