Masterclass Certificate in Segmentation Competitive Analysis
-- viewing nowThe Masterclass Certificate in Segmentation & Competitive Analysis is a comprehensive course that equips learners with essential skills for career advancement. This program delves into the importance of market segmentation, targeting, positioning, and competitive analysis in today's dynamic business landscape.
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Course Details
• Unit 1: Introduction to Segmentation and Competitive Analysis
• Unit 2: Market Segmentation Strategies and Techniques
• Unit 3: Customer Segmentation: Identifying and Understanding Target Audiences
• Unit 4: Competitive Analysis: Overview and Importance
• Unit 5: Conducting a Competitive Analysis
• Unit 6: SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities, and Threats
• Unit 7: Porter's Five Forces: Understanding Competitive Rivalry
• Unit 8: Strategic Group Analysis: Identifying Competitors and Competitive Dynamics
• Unit 9: Benchmarking: Measuring Performance Against Competitors
• Unit 10: Using Segmentation and Competitive Analysis to Drive Business Strategy
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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