Executive Development Programme in Content Strategy Development: Brand Awareness
-- ViewingNowThe Executive Development Programme in Content Strategy Development: Brand Awareness is a certificate course that emphasizes the significance of content strategy in today's digital landscape. This programme is designed to meet the growing industry demand for professionals who can create and implement effective content strategies to enhance brand awareness.
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โข Content Strategy Development: An Introduction
โข Understanding Brand Awareness and its Importance
โข Conducting a Content Audit: Identifying Strengths and Weaknesses
โข Developing Personas and Customer Journey Mapping
โข Creating a Content Calendar and Editorial Workflow
โข Crafting Compelling Content: Tone, Voice, and Style
โข SEO Best Practices for Content Strategy
โข Measuring and Analyzing Content Performance
โข Leveraging Social Media for Brand Awareness
โข Iterating and Optimizing Content Strategy for Continuous Improvement
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