Certificate in Tech Ad Revenue Management
-- ViewingNowThe Certificate in Tech Ad Revenue Management is a comprehensive course designed to equip learners with essential skills for managing and maximizing tech advertising revenue. This program is crucial in today's digital age, where online advertising has become a significant source of revenue for tech companies.
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GBP £ 149
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โข Fundamentals of Tech Ad Revenue Management: Understanding the basics of ad revenue management, including key terminology, ad technology, and the programmatic advertising landscape.
โข Data Analysis for Ad Revenue Optimization: Learning to analyze and interpret data to optimize ad revenue, including metrics such as CPM, CPC, and fill rate.
โข Ad Operations and Workflow Management: Mastering ad operations and workflow management, including campaign setup, trafficking, and reporting.
โข Ad Inventory Management and Yield Optimization: Understanding ad inventory management and yield optimization, including techniques such as header bidding, waterfall optimization, and yield management strategies.
โข Ad Networks and Exchanges: Learning about ad networks and exchanges, including how they operate, how to evaluate their performance, and how to work with them to maximize revenue.
โข Ad Fraud and Brand Safety: Understanding ad fraud and brand safety, including how to detect, prevent, and mitigate these issues to protect ad revenue.
โข Emerging Trends in Tech Ad Revenue Management: Exploring emerging trends in tech ad revenue management, including new ad formats, channels, and technologies.
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