Executive Development Programme in Retail Marketing: Omnichannel Excellence

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The Executive Development Programme in Retail Marketing: Omnichannel Excellence certificate course is a comprehensive program designed to meet the growing industry demand for professionals with a deep understanding of retail marketing in the age of digital transformation. This course emphasizes the importance of omnichannel retailing, a seamless customer experience across all platforms, and equips learners with the essential skills to drive innovation, lead teams, and advance their careers in the retail industry.

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With a focus on the latest trends, tools, and technologies, this program covers critical topics such as customer analytics, digital marketing strategies, and retail innovation. By completing this course, learners will not only demonstrate their expertise in retail marketing but also their commitment to staying ahead of the curve in an ever-evolving industry. Whether you're an experienced retail professional or looking to break into the field, this program is an invaluable investment in your career development.

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โ€ข Unit 1: Introduction to Retail Marketing & Omnichannel Strategy
โ€ข Unit 2: Understanding the Customer Journey in an Omnichannel World
โ€ข Unit 3: Leveraging Data & Analytics for Personalized Retail Marketing
โ€ข Unit 4: The Power of Mobile in Omnichannel Retail Marketing
โ€ข Unit 5: Social Media & Influencer Marketing for Retail Brands
โ€ข Unit 6: Designing Seamless In-store Experiences
โ€ข Unit 7: Integrating E-commerce & Brick-and-Mortar Strategies
โ€ข Unit 8: Supply Chain Management & Fulfillment in Omnichannel Retail
โ€ข Unit 9: Metrics & KPIs for Measuring Omnichannel Success
โ€ข Unit 10: Future Trends & Innovations in Retail Marketing

่Œไธš้“่ทฏ

The **Executive Development Programme in Retail Marketing: Omnichannel Excellence** is a cutting-edge programme designed to equip professionals with the skills necessary to succeed in the rapidly-evolving retail landscape. The curriculum covers essential topics such as digital marketing, retail strategy, e-commerce, customer insight analysis, CRM & email marketing, and social media management. In the UK, the demand for professionals with expertise in omnichannel retail marketing is on the rise. The following 3D pie chart highlights the current job market trends and showcases the most sought-after roles in this field. Explore the fascinating world of omnichannel retail marketing and take your career to new heights with our comprehensive Executive Development Programme. Dive into the data-driven visual representation below and discover how our curriculum aligns with industry demands: 1. **Digital Marketing Specialist (25%)** - Proficient in SEM, SEO, content marketing, and analytics - Develops and executes digital marketing strategies 2. **Retail Strategy Manager (20%)** - Oversees retail operations, planning, and analysis - Drives business growth and revenue 3. **E-commerce Manager (18%)** - Manages online stores, sales, and customer experiences - Optimises websites for conversions and user experience 4. **Customer Insight Analyst (15%)** - Analyses customer data and provides actionable insights - Informs business decisions and marketing strategies 5. **CRM & Email Marketing Executive (12%)** - Executes email campaigns and manages CRM systems - Improves customer engagement and retention 6. **Social Media Manager (10%)** - Develops and manages social media strategies - Builds brand awareness and customer relationships

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EXECUTIVE DEVELOPMENT PROGRAMME IN RETAIL MARKETING: OMNICHANNEL EXCELLENCE
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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